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Monday, March 22, 2010

Box office: 'Alice' reigns at box office with $34.5M

Johnny Depp & Tim Burton's "Alice in Wonderland" took in $34.5 million to remain the No. 1 movie for a third-straight weekend, according to studio estimates Sunday.

Alice remains the queen of the box office.

The Disney release raised its domestic haul to $265.8 million & its worldwide total to $565.8 million after four weekends in theaters, a massive result for a film playing in the typically slow month of March.

"You never see this kind of domination by one movie at this time of year," said Paul Dergarabedian, box-office analyst for Hollywood.com. "Normally at this time of year, films don't make this kind of money, & they don't hold in this long."

"I think cheese touch equals magic touch at the box office," said Chris Aronson, head of distribution at 20th Century Fox.

"Alice in Wonderland" easily beat a rush of new movies led by 20th Century Fox's relatives film "Diary of a Wimpy Kid," which opened at No. 2 with $21.8 million. The movie is adapted from Jeff Kinney's cartoon novel about a sixth grader maneuvering through the intricate social structure at his middle school, which includes its own "cooties" game known as the "cheese touch."

Debuting at No. 3 was Jennifer Aniston & Gerard Butler's action comedy "The Bounty Hunter" with $21 million. Released by Sony, the movie follows a bounty hunter chasing his ex-wife, a reporter with an arrest warrant over her head after he misses a court date while pursuing a story.

"We had figured an estimate in the high teens, so 20-plus million is a nice number for us," said Rory Bruer, head of distribution for Sony.

Jude Law & Forest Whitaker's action thriller "Repo Men" flopped with a No. 4 opening of $6.2 million. The Universal release features Law as a repo man on the run in a future where organs are bloodily repossessed if patients miss their payments.

In narrower release, Kristen Stewart & Dakota Fanning's Joan Jett music drama "The Runaways" opened weakly with $803,629 in 244 theaters, averaging $3,294 a cinema.

That compared to an average of $9,229 in 3,739 theaters for "Alice in Wonderland," $7,085 in 3,077 theaters for "Diary of a Wimpy Kid," $6,831 in 3,074 cinemas for "The Bounty Hunter" & $2,440 in 2,521 locations for "Repo Men."

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